3 Ways to Page 1
The major search engines (Google, Yahoo and Bing) display 3 or
more distinct different types of search engine results when you
search online: Natural or “organic” search results,
Pay-per-Click (PPC) results and Local Search Results.
All 3 of these play a critically important role in your
online advertising, with distinctly different pros and cons
associated with their implementation and usage, and collectively
fall under the category of Search Engine Marketing (SEM or
simply Search Marketing).
At Page 1 SEO Design, we know precisely how
to optimize your web site for these different types of search
results, and how each can benefit your business. This
understanding and the specialized techniques we use can make the
critical, money-making difference between a well coordinated
search marketing program that works and one that consumes
valuable resources (both time and money) and produces mediocre
results or worse.
1. Natural or “Organic” Search Results
Of the 3 types of search engine results, Natural or “organic”
search results are based entirely on the relevance of the search
term entered and the web site pages on the other end of the
links included with each search engine results. Different search
engines use different “algorithms” to score and rank the
relevance of different websites. After optimizing over 10,000
web pages over 10 years of successful experience, Page
1SEO Design will put that experience to work for your
business, generating 1st Page search engine results for dozens –
if not HUNDREDS! – of different search terms in Google, Yahoo,
Bing and other search engines.
- Greater Credibility - Since your Page 1
ranking is a result of quality and relevance of your
content, your website will enjoy far more popularity and
traffic than you could ever expect through PPC alone.
- Lower Cost - When done right, your Page
1 results from organic SEO continue to build over time – for
months or years – thereby providing a long term
Return-On-Investment (ROI) and actually lowering your cost
per click over time! Additionally, once you see the results,
you can build on your success by optimizing for other
markets that can benefit from your products, as well as
optimize for other products and product lines.
- Unrestricted Growth – Unlike PPC, where
the cost of appearing at the top goes up and up with each
new bid (plus the fact that you get ZERO traffic if you
don't pay!), the results from organic SEO continue to grow
whether you spend more or not! Additionally, the links you
build to your site over time continue to grow in authority,
while still linking to your site, thereby increasing your
own authority and the traffic that comes with it!
- Results take Time – While the benefits
of organic search engine optimization lasts longer then PPC,
it can take anywhere from weeks to months before you realize
the full benefits of SEO.
- Not Easy – Organic SEO without
professional help can easily take a year or more! Can you
afford to wait while paying someone to figure it out?
- Most of Cost is Upfront – While PPC
click are "pay as you go" and can be started on a shoestring
budget (IF you know what you're doing!), organic SEO
typically has a higher cost of entry. But when Page 1 SEO
kicks in, you're final cost is pennies per click instead of
dollars per click!
information on organic search engine optimization (SEO).
2. Pay-per-Click (PPC) Results
Pay-per-Click advertising means you only pay for your ad if
someone clicks on it. Google’s AdWords PPC advertising starts at
$.05 per click, then different businesses bid to be placed in
the top spot of Google’s “Sponsored Listings”, which drives up
the cost for clicks for that one phrase to anywhere from $5 to
$15 per click or more!
Paid search programs are sponsored by each search engine and
have different rates for each search engine, so you may need to
open and pay for an account in multiple search engines if you
want a paid search campaign with multiple search engines.
With the recent merger between Yahoo and Bing, Bing will
(soon) provide search results for both search engines, and
Bing’s Data Center PPC ads will appear on both search engines as
well, offering a convenient means of plugging into their 30%
share of search market .
- Instant Results – With Paid Search
Results, it's possible to get almost immediate traffic. (You
will need better than average design and content to convert
the traffic to quality leads or sales.)
- Great for Limited Time Promotions – The
ability to easily control your bid and change the terms you
bid on make PPC a great option for seasonal or limited time
- Easy Setup – Compared to SEO, a PPC
campaign is easy to setup. It's also the easiest way to show
up for your industry's top search terms.
- Can be Expensive – Do you know WHY as
much as 95% of Google's profits come from their PPC program,
AdWords? Because bidding on search terms, creating ads and
generating expensive clicks is EASY! Bidding on the right
terms, creating the right ads and converting the clicks to
leads or customers takes Page 1 Design!
- No Long Term Benefits – Because the
traffic stops when your budget stops, there is no long term
benefit to running a SEM campaign ... unless it is
strategically coordinated with a Page 1 SEO program to
deliver an optimal mix of SEO and PPC results!
information on Pay-per-Click search marketing (PPC)
3. Local Search Results
Local Search Results (or Local Business Listings, aka “LBL”)
are the mapped listings that are often displayed at or towards
the top of the search engine results pages. These listings are
tied directly to your business address and offer other useful
information such as business name, address, phone number(s),
email address, a short description, photos, reviews (submitted
by customers) and even a coupon!
- Often displayed at the top of the search engine results
pages (SERPS) ... but not always.
- Provides door-to-door directions for your customers
- For some industries, local business listings provide an easy way to the top
for a few of the popular search terms
- Google offers very narrow categories for placement,
often displaying different local results for singular and
plural forms of a term.
- Different usage of a phrase may not offer any local
results, such as "used cars" and "used cars for sale"
- Limited geographic range
Click here for more information on local search engine results (SEO)
Page 1 SEO will utilize up to 40
different factors to optimize your local business listing for
Don't miss out on this valuable
source of local search engine visibility and leads!
today so we can put YOUR business ON PAGE 1!