Page Summary: Page 1 SEO Design offers internet advertising,
website traffic, keyword research, seo marketing, targeted
traffic, ppc management, local search, organic seo, adwords
marketing, internet web site promotion in Madison, Wisconsin,
Milwaukee, Janesville, Racine, Kenosha, Appleton, Wisconsin
Dells, Waukesha, Eau Claire and surrounding Dane County
communities.
3
Ways to Page 1
The major search engines (Google, Yahoo and
Bing) display 3 or more distinct different types of search
engine results when you search online: Natural or “organic”
search results, Pay-per-Click (PPC) results and Local Search
Results.
All 3 of these play a critically important role
in your online advertising, with distinctly different pros and
cons associated with their implementation and usage, and
collectively fall under the category of Search Engine
Marketing (SEM or simply Search Marketing).
At Page 1 SEO Design, we know
precisely how to optimize your web site for these different
types of search results, and how each can benefit your
business. This understanding and the specialized techniques
we use can make the critical, money-making difference between
a well coordinated search marketing program that works and one
that consumes valuable resources (both time and money) and
produces mediocre results or worse.
Natural or “organic” search results
Search Engine
Optimization (SEO) Starting
at
$350.00 Get your share of
unlimited search engine traffic!
Of the 3 types of search engine results,
Natural or “organic” search results are based entirely on the
relevance of the search term entered and the web site pages on
the other end of the links included with each search engine
results. Different search engines use different “algorithms”
to score and rank the relevance of different websites. After
optimizing over 10,000 web pages over 10 years of successful
experience, Page 1SEO Design will put that experience to work for
your business, generating 1st Page search engine results for
dozens – if not HUNDREDS! – of different search terms in
Google, Yahoo, Bing and other search engines.
Pros:
Greater Credibility - Since your Page 1 ranking is
a result of quality and relevance of your content, your
website will enjoy far more popularity and traffic than you
could ever expect through PPC alone.
Lower Cost -
When done right, your Page 1 results from organic SEO continue to build
over time – for months or years – thereby providing a long
term Return-On-Investment (ROI) and actually lowering your
cost per click over time! Additionally, once you see the
results, you can build on your success by optimizing for
other markets that can benefit from your products, as well
as optimize for other products and product lines.
Unrestricted Growth – Unlike PPC, where the cost of appearing at the top
goes up and up with each new bid (plus the fact that you
get ZERO traffic if you don't pay!), the results from
organic SEO continue to grow whether you spend more or not!
Additionally, the links you build to your site over time
continue to grow in authority, while still linking to your
site, thereby increasing your own authority and the traffic
that comes with it!
Cons:
Results take Time – While the benefits of organic search engine
optimization lasts longer then PPC, it can take anywhere
from weeks to months before you realize the full benefits
of SEO.
Not Easy – Organic SEO without
professional help can easily take a year or more! Can you
afford to wait while paying someone to figure it out?
Most of Cost is Upfront – While PPC click are "pay as you go" and can be
started on a shoestring budget (IF you know what you're
doing!), organic SEO typically has a higher cost of entry.
But when Page 1 SEO kicks in, you're final cost is pennies
per click instead of dollars per click!
Pay Per
Click (PPC) Paid Search Programs As low as $295.00 Guaranteed to put you on
Page 1 when you need it most. Avoid the cost and risk
of DIY Programs.
Pay-per-Click advertising means you only pay
for your ad if someone clicks on it. Google’s AdWords PPC
advertising starts at $.05 per click, then different
businesses bid to be placed in the top spot of Google’s
“Sponsored Listings”, which drives up the cost for clicks for
that one phrase to anywhere from $5 to $15 per click or more!
Paid search programs are sponsored by each
search engine and have different rates for each search engine,
so you may need to open and pay for an account in multiple
search engines if you wanted guaranteed placement in multiple
engines.
With the recent merger between Yahoo and Bing,
Bing will (soon) provide search results for both search
engines, and Bing’s Data Center PPC ads will appear on both
search engines as well, offering a convenient means of
plugging into their 30% share of search market .
Pros:
Instant Results – With Paid Search Results,
it's possible to get almost immediate traffic. (You will
need better than average design and content to convert the
traffic to quality leads or sales.)
Great for Limited Time Promotions – The
ability to easily control your bid and change the terms you
bid on make PPC a great option for seasonal or limited time
events.
Easy Setup
– Compared to SEO, a PPC campaign is easy to
setup. It's also the easiest way to show up for your
industry's top search terms. But ...
Cons:
Can be Expensive – Do you know WHY as much
as 95% of Google's profits come from their PPC program,
AdWords? Because bidding on search terms, creating ads and
generating expensive clicks is EASY! Bidding on the right
terms, creating the right ads and converting the clicks to
leads or customers takes Page 1 Design!
No Long Term Benefits – Because the traffic
stops when your budget stops, there is no long term benefit
to running a SEM campaign ... unless it is strategically
coordinated with a Page 1 SEO program to deliver an optimal
mix of SEO and PPC results!
Local
Search Programs Starting
at $150.00 Even
if you've already in Google Local Maps, our "40-point
Local Optimization Program" will rev up your local
listing for top results!
Local Search Results (or Local Business
Listings, aka “LBL”) are the mapped listings that are often
displayed at or towards the top of the search engine results
pages. These listings are tied directly to your business
address and offer other useful information such as business
name, address, phone number(s), email address, a short
description, photos, reviews (submitted by customers) and even
a coupon!
Pros:
Often
displayed at the top of the search engine results pages
(SERPS) ... but not always.
Provides door-to-door directions for your customers
For
some industries, LBL provides an easy way to the top for
a few of the popular search terms
Cons:
Google offers very narrow categories for placement, often
displaying different local results for singular and plural
forms of a term.
Different usage of a phrase may not offer any local
results, such as "used cars" and "used cars for sale"
